Our culture today is consumerism. Yes, I personally might not like it, but I am neither capable nor willing to change that, it will just have to be one of those things that I will have to learn to live with. But I am a stubborn man -just ask my employees-, and if I can’t change something, you bet I will try to bend it, make it my own, shape the world to suit my fancy. Too egocentric I know, but let’s be honest, we all are.
Imagine with me a world where every road is plastered with art, every shop is filled to the brim with beautiful paintings, colors, and design, what if every popup makes you have an eye-gasm, every un-skippable ad fills you with wonder, what a wonderful world would that be?
I like to think that brand-centric is a step into achieving that reality. Me and my team try our best to inject beauty into our designs. Our daily challenge is to create beautiful designs that sell. It is a difficult thing to achieve as art does not always lend itself to function. Design and function often clash, like an old married couple, but when they get along, oh boy does it warm my heart.